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As Domain name has emerged as one of the most dependable factors regarding website’s acceptability as well as its existence, website owners remain curious about what are the effective ways that they should follow while choosing a Domain name for their websites. This article will provide some of those beneficial pre-requisites one must follow to gain fruitful results via Domain name selection.
Company name as Domain name
Including the name of the company in Domain name can be considered as the wisest idea of all. The simple reason behind it is users always want to remember the name of the site whenever they come across something good in that. By putting the company’s name into the Domain name you can help the potential users remember your website as well as the name of your company. Next time when they feel the necessity of buying any product that your company provides, they will visit your website directly. It’s better to check the domain information ‘whois’ provides to avoid naming your domain with a common or already existed phrase.
Branding is the Key
Today, branding website has become tremendously important for the survival of the fittest. Only branding can make you different from others and take your individualistic approach to the potential users.If you are the seller of branded products or goods, you may choose the easily recognizable brand name and incorporate it with the Domain name. For example, if you are running an online store that offers Titan watches only, then going for a domain name such as ‘titanwatches.net’ will be far better option than going for ‘watches.net’ or something else.
Make it Short
Cutting the domain name short, simple and catchy is another important issue. A long tailed domain name is hard to be remembered as well as handled. Moreover, search engines do not put any preference on such big domain names. By cutting it short, you can inject the exact message or name of your company in the minds of the users. But make sure, the domain name you are using is meaningful and capable of making some sense. Otherwise, all your efforts will go in vain.
Confusion with Extensions
A very common confusion arises in the time of choosing an extension for the domain name. Most of the business owners toss ‘.net’, ‘.com’ or ‘.org’ in their hands and take one of those randomly. But, actually these extensions have meaning of their own and play an important role in representing your business purpose. Few experts suggest that the ‘.org’ extension helps to establish the non-profitable purpose of any website. On the other hand, ‘.com’ is preferred by most of them as because search engines have a tendency to locate the websites having a domain name with extension ‘.com’ than any other existing websites. ‘.net’ acts as a significant symbol that you are trying to do business all over the internet. But, if you are trying to make business within a limited area, you may include the country or region’s name in the domain name. For example, if you are running a locality based pizza parlor in UK, you may set a UK domain name as ‘pizzaland.co.uk’.
Some asks if they find any ‘the’ or ‘my’ based Domain name for their website, will that be a beneficial choice. You must remember in this case, whatever Domain name you choose for your website, don’t forget to make it relevant to the name of the company or organization. Only then, you will find desired results.
The author, William Stark, is a web developer and a serial blogger. He shares blogging and web development tips through his articles. For some simple, fast, unique and affordable domain names, click here.